There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: MyImmowi.
In this article, founder Anton Declerq, explains the purpose of the MyImmowi platform and its new feature: “Until now, we delivered high quality leads thanks to our unique online marketing approach, but with MyImmowi we significantly increase the chances of these leads actually becoming customers. Thanks to this approach, our customers know how to convert every single lead in particular way, all based on our internal data.”
The marketing department should generate leads, and is judged on this as well. But that number doesn’t really mean anything. Are they good leads? Are you succeeding in converting those leads? A lead in itself is worth nothing if it does not subsequently becomes a customer. Then you lose money for ultimately zero turnover. Many companies barely follow up on their leads. They invest heavily in marketing, but then they just let that investment fall.
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi, we just go one step further than what classic lead generators do. We go to the point where a quality lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds a bridge between marketing and sales. We make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few hours or even a few days pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose her or him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike the iron while it’s hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard: MyImmowi. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. Sales people should be able to focus on what they are really good at: selling and closing deals.
Connect to your CRM
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. You can even connect your own CRM system to MyImmowi, so you got all your leads on the same platform.
Close that gap between real estate marketing and sales, you will like it. You can register for free and get a good look and feel of what it is all about. We would love to hear from you and meet up.