There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate real estate leads, but do not take the right actions to turn those leads into buying customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: MyImmowi.
In this article, founder Anton De Clercq, explains the purpose of the MyImmowi platform and its new features: “Until now, we delivered high quality real estate leads thanks to our unique online marketing approach, but with MyImmowi we significantly increase the chances of these leads actually becoming customers. Thanks to this approach, our customers know how to convert every single lead in particular way, all based on our internal data.”
The marketing department should generate real estate leads, and is judged on this as well. But that number doesn’t really mean anything. Are they of good quality? Are you succeeding in converting those real estate leads? A lead in itself is worth nothing if it does not subsequently becomes a customer. Then you lose money for ultimately zero turnover. Many companies barely follow up on their leads. They invest heavily in marketing, but then they just let that investment fall. (Also read: Why Your Real Estate Company Needs a Data-Driven Lead Generation Strategy)
We could make it easy on ourselves and be happy with just bringing in high-quality real estate leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time and already be active in 5 countries.
How we did it? Check out our Newsroom!
With our lead generation tool MyImmowi, we just go one step further than what classic lead generators do. We go to the point where a quality lead becomes a valuable prospect. We help our customers convert their leads into customers by analysing the status of a lead.
Various interesting insights are associated with this status. What is the response time between receiving the lead and the first contact by the real estate salesperson? Does this affect the result? How many of the total number of leads were converted to an appointment? What is the cost of 1 sale? Is this in line with the benchmark? Can we use our insights to optimise online advertising campaigns?
And this is just the beginning..
You’d like to know more about our Real Estate Lead Generation Approach? Book an Introduction meeting.
Entrepreneurial mindset always in mind
MyImmowi builds a bridge between marketing and sales. We make it as easy as possible for the client to contact their real estate leads. You have to keep them warm. If you let a few hours or even a few days pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose her or him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike the iron while it’s hot.
In our article “The Good Old Sales Call and its amazing power” we’ve proven that you can convert 80% to 90% of the requests into an appointment, when reaching out to your lead within 2 to max 3 hours. If you wait longer or even a day, you already lower your chances to 50 or 60%.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard: MyImmowi. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. Sales people should be able to focus on what they are really good at: selling and closing deals.
Connect to your CRM
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. You can even connect your own CRM system to MyImmowi, so you got all your leads on the same platform.
Close that gap between real estate marketing and sales, you will like it. You can register for free and get a good look and feel of what it is all about. We would love to hear from you and meet up.
Want to know more about how it works?
We are just one contact away!