Have you ever heard of Immowi Advisory? That is Immowi’s customised service for companies and their needs within digital marketing and automation. If you don’t have the right people in-house to roll out online projects, Immowi acts as an external partner within your internal team. How did Immowi Advisory come about? That’s where loyal Immowi partner Altro Real Estate Group is for something! Read on.
Although most real estate companies do have a marketing manager or team in house, real estate companies still too often run into problems with their online or digital marketing. Because no matter how you spin it, digital marketing is still a profession in its own right. Although marketing managers do know where they want to go, working out the strategy, as well as effectively implementing digital processes, often remains a hurdle. Something Immowi Advisory can support you in today! But from where that idea now?
Sustainable cooperation with Altro Vastgoed - the very beginning
The idea behind Immowi Advisory originated several years ago, when Anton, Founder of Immowi, came into contact with Altro Real Estate Group, of which Dave Backe is CEO. That initial contact came out of a great need for leads for a new luxury project by Altro. Dave decided to enlist help to boost his inflow of real estate leads. “I had been following Anton on social media for a while. Especially his working method, the ‘no cure, no pay’ mentality behind Immowi and the in-depth knowledge of both digital marketing and the real estate world, triggered me a lot. So when I finally had a project where I could use help, I turned to Immowi,” Dave says.
And one thing led to another. Immowi and Altro Real Estate Group joined forces and went all out to attract new real estate leads. An approach that seemed to catch on: in no time Altro Real Estate Group had secured enough high-quality leads to present their luxury project to. The tone had been set. All the more reason for Dave to engage Immowi for his next professional project as well: the launch of Altro Invest.
Prominent need for support in digital marketing rollout
“The smooth cooperation for our first project together taught us that digital marketing and online processes are a profession in their own right. For that, we could use a lot of support at Altro. When the idea for Altro Invest came up, and a website needed to be created as well as lead generation, we asked Anton and Immowi for help.”
The demand for help eventually turned out to go even further. Not only did Immowi assist in the complete from A to Z elaboration of the new branch for Altro (Altro Invest), even today Immowi continues to provide marketing support. “Immowi Advisory, as we have christened our support arm, is an external partner for Altro Real Estate for everything to do with online marketing: from setting up advertising campaigns to e-mail marketing and working out automations across their various internal software tools. We have been doing this for over 1 year now. We are therefore particularly proud of this collaboration and of what we have been able to achieve,” says Anton.
Yet Immowi is not intended to be the only player within a partner company capable of handling digital marketing. “We don’t just want to be a supporting organism, we also want to teach marketing teams as much as possible. This way, insights and knowledge are shared with internal employees so that they too can learn from this and start working with it. This facilitates cooperation for both parties,” Anton says.
Meanwhile, Immowi Advisory expanded its services and provides digital marketing support for several companies active within the real estate sector. “With our partners, we act as an external expertise body working in tandem with internal marketing teams. We identify the needs within digital marketing and write solutions for them. Companies that do not feel comfortable implementing these solutions themselves, we can also provide executive support.”
Want to know more about Immowi Advisory? Schedule an introductory meeting here.
About Altro Invest, part of Altro Vastgoedgroep
Altro Real Estate Group was born out of a shared passion for residential and new-build real estate. They bring these passions together in a unique and refreshing story in the residential real estate market. Altro wants to do things differently and better with quality service, tailored to the customer.
Altro Real Estate Group is structured into 4 business units. Through the synergy between these 4 units, they offer their customers significant added value in their search for residential real estate. In doing so, they always strive for an innovative and professional approach with the aim of optimising the quality of service and offering total support for customers looking for residential real estate.
With their years of expertise in the real estate market and wide range of support services, Altro succeeds in underpinning, guiding and optimally managing its customers’ residential real estate investment decision with realistic return calculations, taking into account the buyer’s personal situation.
Want to know more about Altro Real Estate Group? Then take a look at their website.
Altro Vastgoedgroep in the spotlight!
On September 29, Altro Real Estate Group was voted Real Estate Company of the Year 2022 by CIB Flanders. A just reward for 5 years of intensive work resulting in exponential growth. Congratulations once again to managers Dave Bracke, Kris Dyselinck and the entire A-Team!
Does your company need digital marketing support? Find out what Immowi Advisory has in store for you!