Want to put a real estate start-up on the map thanks to digital campaigns for awareness and lead generation? Together with Top Estates, Immowi worked out the right strategy to boost this start-up in the sale of Spanish real estate and second homes in Spain. Now, barely 3 years later, Top Estates is a reference in Spanish property sales. With a well-developed team in both Belgium and Spain.
Read below how we realised this together with Thomas van Hecke, founder of Top Estates.
Top Estates is a well recognised and innovative real estate agency that assists Belgian and Dutch clients in purchasing a property in Spain and specialises in new-build homes and flats on the Costa Blanca South & North and Costa Cálida. Their story began barely three years ago with Robine and Thomas and has since grown into a five-strong team. So Freddy, Yannick and Niels came on board, living alternately in Belgium and Spain. By living and working locally as much as possible, Top Estates can always offer the best service, from construction to delivery of the property and after-sales.
Less than three years ago, top duo Robine Vermeir and Thomas Van Hecke decided to start Top Estates. They did so partly out of love for Spain and Spanish real estate and partly out of love for the trade. Because yes, both of them already had several years of experience within the specific real estate market. An advantage not to be underestimated that ensured their business was a step ahead from the start. But growing a business quickly within the real estate sector is not easy. That is why they called on Immowi for help.
In-house lead generation works
Growing a start-up in real estate takes effort, but especially time. Something they were all too aware of at Immowi partner Top Estates. Nevertheless, Robine and Thomas wanted to boost their real estate business from the very beginning, and for this they found the right partner in Immowi. “When we first got in touch with Immowi, especially Anton, it quickly became clear that he was the man we needed. Although our briefing was not minus (‘bring in some quality leads right away’), Anton immediately thought out the right strategy tailored to Top Estates. Something that made us believe in him in the blink of an eye.”
But it wasn’t only Anton’s insights that made the partnership come to fruition. Top Estates initially came to Immowi thanks to campaigns it had set up for other partners. A clear testament to the effectiveness of digital campaigns for real estate!
Growing organically by keeping your social media channels up to date and filling them with clear but beautiful content is a long-term work. Of course, ‘online presence’ is a must, but getting effective results from it in the short term is wishful thinking. Robine and Thomas had also understood this. “Right from the start, we wanted to achieve effective results in the shortest possible time. To accelerate our business, we knew we needed a more solid tool than just social media postings. That is why we opted for a digital strategy, devised and implemented by Immowi,” says Robine Vermeire, partner at Top Estates. And that strategy quickly proved effective: in no time, investors interested in the Spanish property market from all over Flanders found their way to Top Estates.
To capture interest in real estate in Spain. We have written a number of articles about Spain on our own content website Vastgoedinsights.
Banner ads were added that linked to Top Estates’ various landing pages.
Some examples are (in Dutch):
“To this day, a good two years after our launch, our lead generation expectations have been and continue to be more than met. In addition, the cooperation is also running smoothly. No question is too much for Immowi. There is a very fast response time to e-mails, a flexible way of working, they think along with us about what could work even better for Top Estates and adjustments to strategy are implemented almost immediately… If you ask us, these are all the right ingredients for a healthy and long-term collaboration.”
3x Higher sales because of 1.770 extra real estate leads
Growth in brand awareness in Belgium and the Netherlands
Unburdening in terms of Lead Generation, Automation & Segmentation
Do you have questions about our way of working or are you looking for solutions to some issues within your real estate organisation?
I’m just one video call away.