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Video for real estate: trends for 2023

22/11/2022
video for real estate: 2023 trends

Video is H-O-T, we don’t have to explain that to you anymore. Were video marketing a character, the form of marketing would have become an adult by now. An adult who has never had to go to the doctor and can be compared to a real bodybuilder. Even in times of financial instability, video is not being skimped on, and it won’t be in 2023 either. These 5 video trends await you in the new year.

Not a matter of 'if', but a question of 'how much'?

While video is already a staple of our social media channels, it looks like video will only grow in popularity. According to research by Wyzowl, some 86% of companies will use video to communicate by 2022. Similarly, 81% of all marketers say they have generated more sales thanks to the audiovisual form of communication.

So the question is not ‘if’ you should start using video, but ‘in what quantity’ you want and need to use the format. Besides, you want to stay one step ahead of your competition without engaging in ‘oversharing’. So write out a precise strategy. If you execute that strategy correctly, it will lead to:

  • brand awareness
  • a human touch to your company, product or service
  • an increased favour factor
  • fewer doubts and consequently fewer questions
  • better brand perception
  • …

And all these factors in turn lead to a higher number of enquiries, conversions and, ultimately, more customers and business growth.

The power of video marketing for real estate

If you are in the real estate business, then you know that marketing is essential for you to sell. A well thought-out strategy is important for attracting new leads. Whereas offline marketing was the absolute way of marketing until a few years ago, online marketing has since taken a back seat. Recently, video has also become an effective tool for real estate marketing. If you use video creatively and, above all, in your own way in your marketing strategy, you will create a significant competitive advantage in no time.

Wyzowl research shows that some 51% of all house hunters use YouTube as their number one source. In addition, properties for sale receive up to 400% more enquiries if a video is made about them. The use of drones is a plus in this!

Real estate can be mapped in different ways and the number of channels also continues to expand. Read on!

Types of videos for real estate

Client testimonials

Depicting your clients after they have had a positive experience with you as a real estate agent or with your real estate agency is priceless advertising. Because those who are happy also encourage others to engage with you. So feel free to ask your clients or partners if they would like to write a small testimonial or join in the canning.

Introducing estate agents

Introducing your company is one thing, giving your company ‘a face’, is another. After all, potential customers do not come into contact with a company, but rather with its employees. Using video, introduce your target audience to the estate agents or other employees with whom new customers will come into contact.

A property for sale in pictures

A property for sale or rent? Then video is an ideal way to clearly highlight your house or flat. Give a tour of your property in a creative and above all ‘own’ and powerful way and arouse the interest of potential buyers or tenants even more. Who knows, they might be so convinced that they will even decide to buy or rent without a visit.

Explainer video

Explainer videos can be used if you want to explain a new regulation, a way of working or some concepts in a more targeted way. Put yourself in the picture and explain how it all works with the help of a few keywords or sentences on screen. Note: make sure your video is short and to the point. Limit yourself to the essentials, otherwise you risk losing your viewers quickly.

Real estate or sales pitch videos

A real estate project to say U to? Then you can video the entire salesjourney as well. Put your property on screen, ask potential buyers if you can follow them and also put the final sale with a related testimonial on screen. This way, potential buyers will get a view of your way of working and handling.

Video for real estate marketing: the trends for 2023

Marketing, and then more specifically video marketing, undergoes new innovations every year and year after year, new opportunities are added. As a real estate agent, do you want to bet more on video marketing in the coming year? Then take a look at the trends for 2023 below:

YouTube as a search engine for real estate

The medium has been around for years, yet it is only now being actively used to smoothly market real estate: YouTube is an increasingly popular platform for potential buyers or tenants to search for a property. Do you have an admirable house or flat available? Then make quality footage of it and swish it on YouTube!

Short form videos

Unless you are really explaining an important concept or event, or unless it is an episode of a series or a film, usually no one is really motivated to watch a minute-long video. Especially not on social media platforms, where people often scroll through rather quickly.

For this reason, short-form videos are increasingly being used. Great examples are Instagram (or Facebook) Stories, but you can also share short but powerful video content via Instagram Reels, TikTok and YouTube Shorts. Important sidenote: it’s best to film this content vertically.

360 videos

Want to show your building or real estate project in the best possible light from every angle and angle? You can do that with an interactive 360 video! Incidentally, this form of videography is also ideal for VR experiences. Put VR glasses on your customers and give them a virtual tour of a model flat of a new construction project that is yet to be built or of a property a little further away for a quick and short meeting.

TikTok is trending, and not just for young people

Anyone who thinks that TikTok is still only and exclusively popular among teenagers and young people is wrong. Increasingly, the platform is also used by adults as a source of inspiration for recipes, interior design and DIY projects, as well as real estate. So the platform is ideal for sharing short form video material and can consequently serve as a lead generator.

Using video on your social media channels, but also on your website, is becoming increasingly important. For instance, Google, too, will increasingly screen videos for SEO. So using video will soon also contribute to better ranking in searches.

Do you want to boost your real estate leads? Immowi International takes care of everything from A to Z: from strategy to implementation and reporting. We’ve got your back.

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