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Video for real estate: trends for 2023

video for real estate: 2023 trends

Video is H-O-T, we don’t have to explain that to you anymore. Were video marketing a character, the form of marketing would have become an adult by now. An adult who has never had to go to the doctor and can be compared to a real bodybuilder. Even in times of financial instability, video is not being skimped on, and it won’t be in 2023 either. These 5 video trends await you in the new year.

Not a matter of 'if', but a question of 'how much'?

While video is already a staple of our social media channels, it looks like video will only grow in popularity. According to research by Wyzowl, some 86% of companies will use video to communicate by 2022. Similarly, 81% of all marketers say they have generated more sales thanks to the audiovisual form of communication.

So the question is not ‘if’ you should start using video, but ‘in what quantity’ you want and need to use the format. Besides, you want to stay one step ahead of your competition without engaging in ‘oversharing’. So write out a precise strategy. If you execute that strategy correctly, it will lead to:

  • brand awareness
  • a human touch to your company, product or service
  • an increased favour factor
  • fewer doubts and consequently fewer questions
  • better brand perception

And all these factors in turn lead to a higher number of enquiries, conversions and, ultimately, more customers and business growth.

The power of video marketing for real estate

If you are in the real estate business, then you know that marketing is essential for you to sell. A well thought-out strategy is important for attracting new leads. Whereas offline marketing was the absolute way of marketing until a few years ago, online marketing has since taken a back seat. Recently, video has also become an effective tool for real estate marketing. If you use video creatively and, above all, in your own way in your marketing strategy, you will create a significant competitive advantage in no time.

Wyzowl research shows that some 51% of all house hunters use YouTube as their number one source. In addition, properties for sale receive up to 400% more enquiries if a video is made about them. The use of drones is a plus in this!

Real estate can be mapped in different ways and the number of channels also continues to expand. Read on!

Types of videos for real estate

Client testimonials

Depicting your clients after they have had a positive experience with you as a real estate agent or with your real estate agency is priceless advertising. Because those who are happy also encourage others to engage with you. So feel free to ask your clients or partners if they would like to write a small testimonial or join in the canning.

Introducing estate agents

Introducing your company is one thing, giving your company ‘a face’, is another. After all, potential customers do not come into contact with a company, but rather with its employees. Using video, introduce your target audience to the estate agents or other employees with whom new customers will come into contact.

A property for sale in pictures

A property for sale or rent? Then video is an ideal way to clearly highlight your house or flat. Give a tour of your property in a creative and above all ‘own’ and powerful way and arouse the interest of potential buyers or tenants even more. Who knows, they might be so convinced that they will even decide to buy or rent without a visit.

Explainer video

Explainer videos can be used if you want to explain a new regulation, a way of working or some concepts in a more targeted way. Put yourself in the picture and explain how it all works with the help of a few keywords or sentences on screen. Note: make sure your video is short and to the point. Limit yourself to the essentials, otherwise you risk losing your viewers quickly.

Real estate or sales pitch videos

A real estate project to say U to? Then you can video the entire salesjourney as well. Put your property on screen, ask potential buyers if you can follow them and also put the final sale with a related testimonial on screen. This way, potential buyers will get a view of your way of working and handling.

Video for real estate marketing: the trends for 2023

Marketing, and then more specifically video marketing, undergoes new innovations every year and year after year, new opportunities are added. As a real estate agent, do you want to bet more on video marketing in the coming year? Then take a look at the trends for 2023 below:

YouTube as a search engine for real estate

The medium has been around for years, yet it is only now being actively used to smoothly market real estate: YouTube is an increasingly popular platform for potential buyers or tenants to search for a property. Do you have an admirable house or flat available? Then make quality footage of it and swish it on YouTube!

Short form videos

Unless you are really explaining an important concept or event, or unless it is an episode of a series or a film, usually no one is really motivated to watch a minute-long video. Especially not on social media platforms, where people often scroll through rather quickly.

For this reason, short-form videos are increasingly being used. Great examples are Instagram (or Facebook) Stories, but you can also share short but powerful video content via Instagram Reels, TikTok and YouTube Shorts. Important sidenote: it’s best to film this content vertically.

360 videos

Want to show your building or real estate project in the best possible light from every angle and angle? You can do that with an interactive 360 video! Incidentally, this form of videography is also ideal for VR experiences. Put VR glasses on your customers and give them a virtual tour of a model flat of a new construction project that is yet to be built or of a property a little further away for a quick and short meeting.

TikTok is trending, and not just for young people

Anyone who thinks that TikTok is still only and exclusively popular among teenagers and young people is wrong. Increasingly, the platform is also used by adults as a source of inspiration for recipes, interior design and DIY projects, as well as real estate. So the platform is ideal for sharing short form video material and can consequently serve as a lead generator.

Using video on your social media channels, but also on your website, is becoming increasingly important. For instance, Google, too, will increasingly screen videos for SEO. So using video will soon also contribute to better ranking in searches.

Do you want to boost your real estate leads? Immowi International takes care of everything from A to Z: from strategy to implementation and reporting. We’ve got your back.

Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.