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Hunt for real estate abroad: lead generation for Second Home Expo

01/06/2022
lead generation for Second Home Expo

Real estate abroad: Belgians and Dutch people are increasingly on the look for it. This is highly noticeable at real estate fairs and exhibitions for second homes, whether it’s in our own country or abroad. Interest in Spanish property is particularly high. Immowi partner ‘Second Home Expo‘ has also noticed this. In order to attract visitors to the international fair, which takes place in both the Netherlands and Belgium, Immowi was commissioned to do lead generation for the second year in a row. And with success!

 

Get to know the ‘Second Home Expo’: the international fair where you get all possible information about buying a second home in Belgium, The Netherlands or abroad. 6 fairs a year spread over Belgium and the Netherlands, where each time about 250 real estate agents and project developers come to present their foreign (new construction) projects and knowledge. Here you will find the answers to all your questions and who knows, maybe even the countryhouse of your dreams.

 

Real estate abroad: increasingly popular

Moving or vacationing abroad is becoming increasingly popular. Not only the weather conditions have something to do with this, but investing in a home in Belgium or the Netherlands has become a lot more expensive in recent years. And it does not look like the situation will improve in the near future.

It is striking that especially Spain is doing well as a destination. The many new construction projects and the cheap property prices, as well as the beautiful weather and the popularity of Spain as a travel destination, make Spanish property a very interesting investment from which you can get a lot of return (for example, income from rent during periods when you do not go to your Spanish second home). Other destinations that are doing well are France, Portugal and Greece.

 

Lead generation for Second Home Expo

With trade fairs in Maastricht, Utrecht and Ghent, Second Home Expo attracts a lot of visitors every year. In order to put the fair on the map again in the three cities post-Corona, Immowi was called in to attract as many visitors as possible to each of the three first editions of the fair this year.

“In the period from March to mid-May 2022, a total of some 973 additional duotickets were sold”

Based on the targeted digital campaigns set up by Immowi for the fair in both Belgium and the Netherlands, a total of 973 additional duotickets were sold in the period from March to mid-May 2022 on top of ‘organic’ purchases or purchases of fair tickets on their own initiative. This means that almost 2000 extra visitors visited the fair. A result that Second Home Expo and therefore Immowi were very happy with!

 

Need help in generating leads for your real estate project or fair? As an expert in digital marketing for the real estate sector, Immowi is happy to help!

Get in touch with us!

 

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Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.