Real estate abroad: Belgians and Dutch people are increasingly on the look for it. This is highly noticeable at real estate fairs and exhibitions for second homes, whether it’s in our own country or abroad. Interest in Spanish property is particularly high. Immowi partner ‘Second Home Expo‘ has also noticed this. In order to attract visitors to the international fair, which takes place in both the Netherlands and Belgium, Immowi was commissioned to do lead generation for the second year in a row. And with success!
Get to know the ‘Second Home Expo’: the international fair where you get all possible information about buying a second home in Belgium, The Netherlands or abroad. 6 fairs a year spread over Belgium and the Netherlands, where each time about 250 real estate agents and project developers come to present their foreign (new construction) projects and knowledge. Here you will find the answers to all your questions and who knows, maybe even the countryhouse of your dreams.
Real estate abroad: increasingly popular
Moving or vacationing abroad is becoming increasingly popular. Not only the weather conditions have something to do with this, but investing in a home in Belgium or the Netherlands has become a lot more expensive in recent years. And it does not look like the situation will improve in the near future.
It is striking that especially Spain is doing well as a destination. The many new construction projects and the cheap property prices, as well as the beautiful weather and the popularity of Spain as a travel destination, make Spanish property a very interesting investment from which you can get a lot of return (for example, income from rent during periods when you do not go to your Spanish second home). Other destinations that are doing well are France, Portugal and Greece.
Lead generation for Second Home Expo
With trade fairs in Maastricht, Utrecht and Ghent, Second Home Expo attracts a lot of visitors every year. In order to put the fair on the map again in the three cities post-Corona, Immowi was called in to attract as many visitors as possible to each of the three first editions of the fair this year.
“In the period from March to mid-May 2022, a total of some 973 additional duotickets were sold”
Based on the targeted digital campaigns set up by Immowi for the fair in both Belgium and the Netherlands, a total of 973 additional duotickets were sold in the period from March to mid-May 2022 on top of ‘organic’ purchases or purchases of fair tickets on their own initiative. This means that almost 2000 extra visitors visited the fair. A result that Second Home Expo and therefore Immowi were very happy with!
Need help in generating leads for your real estate project or fair? As an expert in digital marketing for the real estate sector, Immowi is happy to help!