Modern times, modern sales
Design for the customer
Consumers are constantly connected to the internet which makes it easy to conduct online research on products. About 70 to 90 % of the buyer’s journey is completed before reaching the sales agent. The average user uses 11.4 pieces of material before making a purchase. Therefore, your website is crucial to the buying process.
In order to have the greatest impact, every aspect of your content should be considered carefully in advance. Purchases with a high degree of interaction, like real estate, require informative decisions, so the text should be correct, concise and to the point to educate and empower your client. Images add value and help potential customers visualize your product. While all this is great, at the end of the day you are asking something from the consumer. Make it clear on the website that the prospective buyer should take the next steps: make an order, offer contact information, or go to a shop.
About 65% of the world has been classified as visual learners, so it is no surprise that visual posts have 94% more viewers. But it is not enough to have just any picture on your website, content plays a critical role and should not be forgotten in the process. Using graphs or tables too quickly display the product’s savings and advantages. Adding an autoplay video to the landing page might also be something to take into consideration, depending on the product which may improve the conversion by 31 and 86%.
A special, limited-time offer will give prospects on the fence the push they need. In a poll, almost 7 out of 10 have taken advantage of offers or coupons from marketing newsletters in the past month, demonstrating the potential of a special deal to turn sales leads. In our Immowi Plus mailing campaigns we noticed an increase of leads of 34% when there was a special offer involved.
Teach your audience
The consumers of today are more skeptical and more empowered. They have grown used to being able to easily compare prices and understand the ins and outs of a product before talking to a salesperson or asking for details online. It is therefore necessary to be the one who can educate your prospective customers. Support consumers make their choices by allowing them to properly educate the user through white papers, animations, infographics and other content marketing activities. According to studies, expert content is 38 per cent more effective in purchase considerations than content that is simply branded.
Ask for the next action
Get contact information
You can’t depend on your website alone. Even the best-crafted website has a human touch. At some point in time you will have to them in order to convert the lead. Even in this digital era, the phone is still a critical tool, particularly when it comes to obtaining targeted sales leads for real estate.
It may sound like stating the obvious, but remember to check up on all your leads. The majority of B2B companies are unable to follow through with 70% of their lead. These include contacts from trade shows, conferences, cold calls, and telemarketing, and account for 65 per cent of their marketing budget. A quick callback within two minutes or less raises the chance of a transaction by four times.
Ask for the sale
Score your leads
Not all lead should be applied to the sales pipeline. Implement a quality management system by having only high-score leads to and nurturing the others. MyImmowi does this for you and makes it easy to classify them yourself. Qualified leads would have similar characteristics to previous prospects, they should have the correct title, the financial authority and a serious need and desire.
Although about 73% of the leads are not ready for sales, it doesn’t mean they can be overlooked. They’re just not meant to get fair coverage. Nurture leads their decision-making process using an automated system. Emails and information can be quickly submitted using MyImmowi, which handles email promotions and monitors and scores leads for you. After sending a series of details and promotional emails, one or two things will happen: the lead will show more interest or no interest. The lead will demonstrate further interest by requesting more information or downloading free reports, at this time a call to assess interest and timeframe is appropriate. However, if there is no interest in the lead, send a “good bye” email asking the lead to call when there is interest. Sometimes, a “break-up” email prompts action or helps you to purge your email list.
Use these tips to help you improve your lead conversion plan. Many organizations keep wondering, “How do I convert leads into customers?” The solution is twofold: have an integrated website for improved lead monitoring and conversion, and call and score your leads. Your website should feature popular, insightful graphics, have expert guidance, and show the customer the next step they should take. Your website should also have contact details on each page and popular forms for more information.