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How to prepare your property for sale

tips for property sale

No need to explain that it’s important to clean and tidy your place in order to sell it well. In order to make a good first impression, a well-kept garden, decluttered space and airy home are essential. But what else can you do to make your property attractive to potential customers? With the following steps, your property will be all set for a successful sale.

Preparing your house for sale doesn’t mean you have to make it a complete makeover or make it look totally different than it currently does. Potential buyers find it much more precious when they see the potential of the space: how big is it and is it portrayed realistically? You don’t want to create false expectations from the start. 

Make your property feel homely

One of the first steps to make your property feel homely, is to declutter. In the end, it’s the visitors who really see themselves living in the place you’re selling, that ends up falling in love and making an offer. So next to all your personal belongings like family pictures, friendship tokens and souvenirs from your trips, it’s important to put all your pet’s belongings in storage. Scratching posts and dog baskets only give a sloppy impression. In the kitchen, make sure to stuff away all visible cables and cords. You only need these to use the actual appliances but trust us – no potential buyer stepped into the kitchen during the home visit and tried to make themselves a coffee. 

Do you have a very particular style and are totally in love with your red walls? Keep in mind that many potential buyers might have a different taste and this could influence their decision. It’s a small and smart investment to paint the walls in a more neutral color in order to increase the potential amount of offers. Also evident but still worth mentioning, is that potential buyers love seeing a well-maintained property. Make sure to repair anything that needs repairing, clean the windows and put up some plants to bring in a fresh, green feel.

Play on feelings

Now that your house looks clean and well-maintained, you can make sure that whoever enters your property, immediately feels at home and at ease. You can achieve this by making sure there’s a pleasant temperature when entering the house. Test this yourself if you are not sure by leaving your house: do you feel like it’s quite chilly or way too hot when walking back in? Also smell is a very important factor which could significantly influence the potential buyer’s first impression – nobody wants to buy a house which smells like a dumpster or litter box. Empty your trash cans, put the cat litter away and fill up the house with the one smell that makes literally everyone happy: a freshly baked cake! Chances are this brings your visitors right back into time and generates some nostalgic memories. Happy visitors from the start will only be beneficial in the end. So bake a cake right before you have some visits planned, or make it easy on yourself and use home fragrance. We heard that there’s even home scents on the market which smell like a freshly baked cake… That’s a win-win. 

Make sure everyone knows your property is up for sale

Before you can plan visits, it’s important that word is on the street that you’re selling. You can make sure everyone in your surroundings know that your house is up for sale and hope that the message will spread, or you can work with a broker. If you choose not to work with a broker, your online presence is extremely important. To spread the word, make sure you have accurate and neutral pictures that portray the overall feel and actual space of your property. Share them all over social media, together with an accurate description and try to reach as many people as possible. The higher your reach, the more possible visits and potential buyers. Have you received several requests for a house tour? Then make sure to plan the visits right after one another, to show that there’s quite some interest. The housing demand is high, so if potential buyers see the other candidates, they might put in a more competitive offer. Are you not quite successful doing it yourself or do you choose convenience from the start and are you willing to pay a bit more for this service? Then working with a broker is your way to go – this party will take care of everything for you.

Interested how we can help you sell your property in the blink of an eye? Schedule a meeting with us here and let’s discuss what we can do for you.

Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.