Since the beginning of our collaboration with Key Immo, Immowi has played a vital role in strengthening their position as a leading real estate agency on the Belgian coast. With a diverse portfolio of high-quality real estate projects, ranging from second homes to luxury apartments, Key Immo targets a wide audience of buyers and investors. By employing targeted marketing strategies and conversion-focused landing pages, Immowi has achieved exceptional results for this client.
About Key Immo
Key Immo is an established real estate agency specializing in properties along the Belgian coast. With a strong focus on quality and customer satisfaction, Key Immo offers an extensive portfolio that includes ready-to-move-in vacation homes and luxury investment properties. The company distinguishes itself through personalized service and in-depth market expertise.
Challenges
- Reaching a diverse audience, including second-home buyers, investors, and local purchasers.
- Increasing the conversion rate from website visitors to high-quality leads.
- Optimizing marketing efforts to further improve sales performance.
Immowi’s approach
Immowi developed and executed a tailored marketing strategy for Key Immo’s entire property portfolio. Key elements of this approach included:
Audience analysis and segmentation
- Identifying target groups: Belgian and international buyers, investors, and vacationers.
- Data-driven insights: using analytics to personalize ads and campaigns.
Conversion-focused landing pages
- Custom pages for each property project: optimized for conversions, featuring high-quality visuals, compelling text, and clear calls-to-action.
- Outstanding results: the landing pages achieved an average conversion rate of 10%, demonstrating their effectiveness in resonating with the target audience.
Targeted advertising campaigns
- Advanced Google Ads and social media campaigns: leveraging carefully chosen keywords and precise targeting options.
- Retargeting strategies: re-engaging potential buyers to strengthen their interest.
Content strategy
- Informative and inspiring content: blogs highlighting the benefits of investing on the coast and success stories from satisfied clients.
- Regular updates: keeping projects in the spotlight and informing visitors about new opportunities.
Optimization and reporting
- Continuous monitoring: adjusting campaigns based on conversion data.
- Detailed performance reports: keeping Key Immo informed and offering actionable recommendations for further improvements.
Results
The collaboration between Immowi and Key Immo led to impressive outcomes:
Conversion rate for landing pages
The landing pages for various property projects achieved an average conversion rate of 10%, significantly outperforming the industry standard.
Appointment-to-sale ratio
Thanks to targeted campaigns and thoughtful follow-up, 20% of appointments resulted in a successful sale, highlighting the high quality of the generated leads.
Increased ROI
The combination of effective landing pages and strategic marketing activities delivered a strong ROI, reinforcing Key Immo’s confidence in the partnership.
Conclusion
The collaboration between Immowi and Key Immo demonstrates how targeted marketing strategies and innovative solutions lead to tangible results. With an impressive appointment-to-sale ratio and high-converting landing pages, Key Immo continues to grow as a market leader on the coast.
Curious about what Immowi can do for your real estate projects? Contact us today to discover the possibilities!