The Challenge
In the early stages of their residential development in Los Angeles, this mid-sized project developer hit a wall. Despite a strong architectural concept and attractive pricing, they were struggling to get units sold. Local awareness was low, and traditional marketing channels were underperforming. With deadlines looming and pressure from investors mounting, they needed a faster way to reach serious buyers—and fast.
The Solution
That’s when they turned to Immowi.
We built a custom lead generation funnel tailored specifically to their project. Using Immowi’s smart data engine, we analyzed search behavior, buyer intent signals, and real estate demand in the greater LA area. Then we launched a precision-targeted campaign focused on high-interest audiences—first-time buyers, upsizers, and investor profiles likely to respond to their offering.
Our platform didn’t just drive traffic—it delivered qualified buyer leads, complete with interest level, budget range, and property preferences. These leads were funneled directly into the developer’s CRM, allowing for instant follow-up and automated nurturing.
The Results
Within 6 months, the developer sold or reserved 90% of the available units—a dramatic turnaround from the initial launch phase.
- ✅ 400+ qualified leads generated through Immowi
- ✅ 90% unit absorption within 6 months
- ✅ 60%+ engagement rate from leads within the first week
- ✅ Zero dependency on traditional real estate portals
This wasn’t just a quick boost—it marked the start of a scalable, data-driven approach to sales and marketing. For the first time, the developer had control over demand generation.
The Takeaway
Immowi helped this Los Angeles developer move from slow traction to rapid sales by unlocking buyer intent and delivering leads that converted. The right message, to the right people, at the right time.
“We were burning through budget with little return. Immowi changed that completely. We finally had a system that filled our pipeline with people who wanted to buy.”
— Director of Sales, LA Developer
