The Challenge
This growing real estate agency in Texas had all the right pieces: a motivated sales team, solid listings, and a decent digital presence. But while their ads were getting plenty of clicks, conversions were falling flat. Their marketing spend kept rising, but it wasn’t translating into real, qualified buyers. They needed more than vanity metrics—they needed leads that closed.
The Solution
They partnered with Immowi to turn their digital efforts into actual deals.
We began by auditing their existing lead funnels and identified several key gaps: a lack of pre-qualification, generic messaging, and no follow-up automation. Immowi introduced a performance-based campaign strategy using geo-targeting, buyer behavior analytics, and intent-based lead scoring.
Custom landing pages were built to attract the right audience, with smart forms to filter serious prospects. High-quality leads were sent directly to the agency’s CRM, where they triggered personalized email follow-ups and call tasks—ensuring no opportunity was missed.
The Results
Within just 3 months, the agency achieved a 5x return on investment in their digital marketing efforts.
- ✅ 5x ROI on digital ad spend
- ✅ Lead conversion rate doubled in 90 days
- ✅ Cost-per-lead dropped by 48%
- ✅ Sales cycle shortened by nearly 2 weeks
Thanks to Immowi, the team wasn’t just getting more leads—they were getting the right leads, and closing them faster than ever.
The Takeaway
Clicks don’t pay the bills—closings do. Immowi helped this Texas agency bridge the gap between online attention and offline success with a fully optimized, conversion-focused lead engine.
“We used to celebrate impressions and clicks. Now we celebrate closings. Immowi made that shift possible.”
— Marketing Manager, Texas Real Estate Agency
