Collaboration between Immowi and BlancaReal

Samenwerking tussen Immowi en BlancaReal

BlancaReal, a leading real estate agency specializing in luxury properties and corporate relocations on the Costa del Sol, aims to become a benchmark in the real estate sector. They combine personalized service with a focus on sustainability and transparency. To successfully market their Nylva Homes project in Manilva, they enlisted the expertise of Immowi.

+150
Leads generated
+1500
Website visitors
30%
Average conversion rate

Strengthening BlancaReal’s presence on the Costa del Sol

BlancaReal, a leading real estate agency specializing in luxury properties and corporate relocations on the Costa del Sol, aims to become a benchmark in the real estate sector. They combine personalized service with a focus on sustainability and transparency. To successfully market their Nylva Homes project in Manilva, they enlisted the expertise of Immowi.

Immowi crafted a comprehensive, international marketing strategy for BlancaReal, targeting maximum visibility and a well-defined audience approach.

The challenge

The real estate sector on the Costa del Sol is highly competitive, with a wide range of providers catering to both local and international buyers. BlancaReal sought to highlight the unique character of Nylva Homes while strengthening its brand positioning as a sustainable and reliable real estate partner.

Key challenges:

  • Reaching an international audience: Traditional campaigns in Belgium and the Netherlands were insufficient for this project. The focus needed to expand to multiple countries, both within and outside Europe.
  • Increasing brand visibility: Beyond promoting the project, BlancaReal needed to position itself as the ideal real estate partner.
  • Optimizing digital lead generation: The goal was to attract the right buyers via online channels such as social media, landing pages, and blogs.

Immowi’s approach

Immowi developed a tailored, innovative strategy perfectly aligned with BlancaReal’s goals:

Landing page and targeted campaigns

  • Immowi designed a high-quality landing page for Nylva Homes, emphasizing the unique features of the project and its surroundings.
  • Advertising campaigns were launched, targeting diverse international markets.
  • Campaigns were tailored to specific audiences within Europe and beyond.
  • Both social media and email marketing were employed to maximize engagement.
 

Two new platforms
To spotlight BlancaReal’s projects and brand, Immowi developed two new real estate platforms:

  1. Vastgoedinspanje.immo: Targeting Belgian and Dutch buyers.
  2. Propertiesinspain.immo: Catering to a broader English-speaking audience.
    These platforms serve as hubs promoting not only Nylva Homes but also BlancaReal’s other projects and services.
 

Content strategy: blogs and informative content
To inspire and inform potential buyers, Immowi implemented a robust content strategy:

  • Blogs: Articles about BlancaReal’s unique approach, the beauty of the Costa del Sol, and practical information about living in Spain.
  • Project Pages: Detailed information about Nylva Homes and its individual units.
 

Database mailings
Immowi launched a targeted email campaign to its existing database of prospective property buyers in Spain. These mailings directed users to the new landing pages and platforms, providing BlancaReal with access to a highly convertible audience.

Results

The collaboration between Immowi and BlancaReal has already delivered tangible results:

Growing international visibility

  • The Nylva Homes project reached audiences in multiple countries through targeted ads.
  • BlancaReal’s brand reputation was strengthened across its new platforms and accompanying content.
 

Enhanced lead generation

  • The combination of advertisements, blogs, and email marketing resulted in a significant increase in qualified leads.
  • Over 30% of the generated leads expressed concrete interest in scheduling a viewing or purchasing within a short time frame.
 

Synergy between projects and brand

  • By emphasizing BlancaReal’s core values (commitment, transparency, and respect) in all communication, both the project and the company as a whole became more attractive to buyers.

Conclusion

The collaboration between BlancaReal and Immowi exemplifies how strategic marketing can help a business exceed its objectives. Through a blend of creativity, technology, and market insight, Immowi successfully positioned BlancaReal as the premier choice for luxury real estate on the Costa del Sol.

With projects like Nylva Homes and the new platforms, BlancaReal remains not only relevant but also a leader in an ever-evolving real estate market.

Curious about how Immowi can elevate your project? Contact us today!

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