The Challenge
Pre-selling luxury real estate is never easy—especially in a saturated Florida market filled with stunning options and cautious buyers. This high-end project developer had everything in place: an award-winning design, a prime coastal location, and premium pricing. But with construction still months away, generating trust and urgency among potential buyers was the biggest challenge.
They needed a way to build momentum before the building even existed.
The Solution
That’s where Immowi stepped in with a digital-first, data-driven launch strategy.
We created a multi-layered campaign targeting high-net-worth individuals across Florida, the East Coast, and select international markets. Using behavioral data, interest signals, and real estate buyer profiles, we reached people already searching for second homes, investment properties, or retirement-ready real estate.
Immowi powered the entire pre-sale funnel—from high-converting landing pages with 3D visual previews, to automated lead nurturing, and sales-ready prospect lists for the developer’s sales team.
Every lead came with detailed buyer intent data, ensuring that only the most interested prospects were followed up on.
The Results
Before the first shovel hit the ground, the entire building was 100% reserved.
- ✅ Full sell-out prior to groundbreaking
- ✅ 350+ high-intent luxury buyer leads
- ✅ 80% of reservations converted to firm contracts
- ✅ International reach expanded their audience far beyond local visibility
The project was not just a sales success—it became a case study in how to pre-sell premium real estate with data and precision.
The Takeaway
Immowi helped this Florida developer defy the norm and pre-sell a luxury building months in advance. In high-stakes real estate, timing is everything—and with the right tools, you don’t need a finished product to start closing deals.
“We didn’t expect to sell out before construction began—but Immowi delivered. The leads were targeted, qualified, and ready to invest.”
— Head of Sales, Florida Luxury Development
