Turning Azur Living’s challenges into opportunities with strategic digital marketing
At Immowi, we transform challenges into opportunities through strategic digital marketing. Our collaboration with Azur Living is a perfect example of how a targeted approach generates high-quality leads for exclusive real estate projects.
The Challenge
Azur Living specializes in luxury real estate, from Ibiza-style villas and designer apartments in Ibiza to high-end villas on the Côte d’Azur. Marketing such prestigious projects is not easy due to the high investment threshold and the niche target audience. This is where we came into play:
How can Immowi succeed in reaching the right audience and generating high-quality leads?
What defines a high-quality lead for Azur Living?
- People with the budget to purchase exclusive real estate
- Individuals who consciously choose to invest in the specific regions where they operates
Our approach
To support Azur Living, we developed a tailored digital strategy focused on visibility and lead generation:
Targeted Landing Pages: We created specific, optimized landing pages for each project, fully aligned with their branding and communication style.
Multi-Channel Strategy: Our multi-channel approach includes targeted campaigns directing traffic to landing pages featuring their projects. Additionally, we enhance visibility through our platforms and social media, sharing inspiring content about Azur Living, their projects, and joint case studies. Across all these channels, we showcase an attractive selection of their properties.
Content & Distribution: We promote the projects through our own platforms, such as Vastgoedinspanje.immo and Propertiesinspain.immo, to maximize visibility and engagement. Our SEO efforts ensure top rankings on Google.
International Campaigns: Since Azur Living appeals to an international audience, we run campaigns in over five different countries, including Belgium, the Netherlands, Germany, and the United Kingdom.
The results
Our collaboration has already led to impressive results:
✅ SEO Dominance: When searching for “Azur Living,” we appear twice on Google’s first page—directly beneath Azur Living itself but above major competitors like Kyero.
✅ Over 100 High-Quality Leads: Thanks to our campaigns, we have already delivered more than 100 valuable leads to Azur Living, significantly increasing their sales opportunities.
Conclusion
This collaboration proves that a well-thought-out digital marketing strategy can make a major impact in the real estate industry. By combining the power of SEO, content distribution, and international targeting, we have helped Azur Living effectively market their exclusive real estate offerings.
Curious about how Immowi can elevate your project? Contact us today!
