The Challenge
Launching a $20 million residential project in the heart of Chicago comes with high stakes and even higher expectations. This developer had a premium product, a prime location, and a tight timeline—but needed a strategy that would deliver serious buyers, not just browsers.
With traditional marketing proving too slow and too broad, they turned to Immowi to accelerate pre-sales and reduce time-to-close without sacrificing quality.
The Solution
Immowi built a hyper-targeted lead generation strategy based on real-time buyer intent and behavioral data. We identified high-net-worth individuals within a 150-mile radius of Chicago and layered in filters such as income level, buying history, property interests, and digital behavior.
Our team created high-converting landing pages, segmented ads, and automated follow-up sequences to capture, qualify, and convert leads at scale. Every lead passed through Immowi’s smart scoring system—ensuring the developer’s sales team only spent time on those most likely to buy.
The Results
In a matter of weeks, momentum exploded. The developer reached 100% unit reservation status before their original sales timeline—and even built a waiting list.
- ✅ $20M in real estate sold out in record time
- ✅ Leads-to-sale conversion rate of over 30%
- ✅ 500+ ultra-targeted buyer leads generated
- ✅ Zero reliance on third-party real estate portals
By letting data drive the strategy, the developer turned a high-risk launch into a high-speed success.
The Takeaway
With Immowi’s intelligent targeting and exclusive buyer data, this Chicago developer sold faster, smarter, and with less friction. When time is money, precision makes all the difference.
“We didn’t just hit our goals—we crushed them. Immowi gave us the exact audience we needed and removed all the noise.”
— Head of Sales, Chicago Development Team
