As a Business Developer, Sales Manager or – in the case of the real estate sector, as a Broker, you have only one thing on your mind: bringing in as many leads as possible so that you can convert them into real estate sales. And while lead generation can go a long way in helping you find the right buyer for an available property, you should not assume that these leads will also automatically turn into sales. After all, a property purchase is a big investment. Do you want to turn potential clients into effective customers? These tips will help you make it happen.
Selling real estate requires a lot more effort than simply speaking to someone on the street and asking whether they are interested in buying a property or not. As a real estate agent, we don’t have to tell you that. And while there are various tools for attracting potential clients, the final sale of a flat or a property is entirely in your hands.
Attracting potential buyers using online lead generation
To successfully complete a sale, you need to go through several steps as a seller. After all, finding a potential buyer for your available property is no easy task. To facilitate the search for such a potential buyer, you can use various tools and processes. One of these is setting up digital campaigns for lead generation.
Learn more about lead generation and what you should consider when setting up digital campaigns for lead generation, read here.
4 tips for successfully completing your real estate sales
While lead generation can already take you a long way, it’s still your job as a real estate agent to also complete sales effectively. We give you 4 tips to give your clients one last push.
Give leads enough information
As we mentioned earlier, a property purchase is a major investment and therefore a decision that buyers want to make well-considered. So in some cases, in order to get potential customers to take that extra step, a little extra convincing is needed. By providing them with the right information sporadically and at the right time or by answering their questions when they have them, you create trust. Confidence that, for some, is also needed to set you apart from the competition and, consequently, to engage with you as a real estate agent.
Ensure proactive follow-up
When an interested lead comes knocking, it’s best to grab it with both hands. To make sure you don’t lose that potential customer, you can draw up a plan for yourself in which you decide when to provide them with what information. If you trigger your customer with the right information at the right time, they will remain interested and be fed little by little and consequently become more interested. Does your customer have questions? Then be prepared to give them all the information they need, even if they have already received it.
Make sure to be clear to customers where and when they can consult you for questions. If you don’t, you risk being inundated with questions from different customers 24/7.
No interest? Make sure potential customers stay triggered
Is an incoming lead not immediately the right one for the property you have available? No worries! Every incoming lead, including a ‘cold lead’, is one that is potentially interested in your services. If not now, then later. If not for this property, then maybe for the next flat you have on offer.
Invest in good after-sales
In tandem with the approach to ‘cold leads’ we described in the previous tip, good after-sales are also important. If you stay in positive contact with the people to whom you previously sold a property, they can refer you on to people within their own area who are looking for a new home. A kind of word-of-mouth advertising, in other words.
Let Immowi help you generate real estate leads
Are you an expert at convincing incoming leads yourself, but don’t know how to attract new potential clients efficiently? Then let Immowi help you! Using thorough lead generation, we ensure that you get enough interested parties in your available property.