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5 tips to visualize your ready-to-sell property

5 tips to visualize your ready-to-sell property

Are you planning to put your property up for sale or are there still several units available in the new construction project you invested in? Too often, correctly portraying property and its impact on a quick sale is underestimated. Yet it is simple. With these five tips, you can create an excellent visualisation.

Presenting a property clearly and attractively on screen is no easy task. Spaces are too big or too small to capture in one good photo, the atmosphere is not reproduced correctly or the unique features are not shown. Yet that ‘problem’ can be tackled very simply. There are plenty of tips and tricks that you can use to visually represent your premises.

Avoid empty spaces

There is nothing more impersonal than an empty space. So if you want to get rid of your home, make sure there is a minimum of furniture in your rooms. This will not only improve acoustics, but also create a certain cosiness. And the more homely your home, the easier it is for potential buyers to get an idea of what their own interior might look like.

Not a crack at decorating your interior yourself? Then enlist an external styling service! Can you find such a stylist? Then Immowi partner Altro Real Estate can help you further.

Resolutely choose light

Do you live in a dark flat or in a house with very little light coming in? Then make sure you have a good lighting installation before taking photos of your interiors. After all, a dark and stark home is a lot less attractive than a light-rich one, and you’ll soon see that in photos. By the way, did you know that lots of light also makes you feel more spacious? So you can only benefit from choosing the right lighting.

Make use of aerial imagery

Not only is your interior an important part of your property, your exterior facade and surroundings are also of interest to potential buyers. You can map it out with a succession of photos of the surroundings and a ‘dry’ photo of the facade, but to really put your property in the picture, use aerial images. Enlist the services of a professional drone pilot and have photographs of your property taken literally from the air.

Alternate with video

Video is hot. You literally see the format recurring more and more everywhere. And video is also interesting for mapping real estate. Break through boring carousels of photos and, for example, give a tour of your property using a nice video, a reel or a TikTok. Tip: while filming, also put yourself in the picture while standing in a certain room. This will quickly give potential buyers a clear idea of how big or small a particular room is.

Tips for making a good video can be found here: 

Visualise availability using an interactive map

Have you invested in a large or larger new construction project and need to dispose of several flats and houses? Then it is important that your website displays all the right information about each different property.

These days, you can do that using interactive maps. Visualise the building or flats in 3D and provide clickable boxes on each residential unit. If you click on one of those boxes, you will immediately see all the important information for each unit and find out whether or not the property is still available.

Need help creating such an interactive map? At Immowi, we are happy to help.

Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.