Are you planning to put your property up for sale or are there still several units available in the new construction project you invested in? Too often, correctly portraying property and its impact on a quick sale is underestimated. Yet it is simple. With these five tips, you can create an excellent visualisation.
Presenting a property clearly and attractively on screen is no easy task. Spaces are too big or too small to capture in one good photo, the atmosphere is not reproduced correctly or the unique features are not shown. Yet that ‘problem’ can be tackled very simply. There are plenty of tips and tricks that you can use to visually represent your premises.
Avoid empty spaces
There is nothing more impersonal than an empty space. So if you want to get rid of your home, make sure there is a minimum of furniture in your rooms. This will not only improve acoustics, but also create a certain cosiness. And the more homely your home, the easier it is for potential buyers to get an idea of what their own interior might look like.
Not a crack at decorating your interior yourself? Then enlist an external styling service! Can you find such a stylist? Then Immowi partner Altro Real Estate can help you further.
Resolutely choose light
Do you live in a dark flat or in a house with very little light coming in? Then make sure you have a good lighting installation before taking photos of your interiors. After all, a dark and stark home is a lot less attractive than a light-rich one, and you’ll soon see that in photos. By the way, did you know that lots of light also makes you feel more spacious? So you can only benefit from choosing the right lighting.
Make use of aerial imagery
Not only is your interior an important part of your property, your exterior facade and surroundings are also of interest to potential buyers. You can map it out with a succession of photos of the surroundings and a ‘dry’ photo of the facade, but to really put your property in the picture, use aerial images. Enlist the services of a professional drone pilot and have photographs of your property taken literally from the air.
Alternate with video
Video is hot. You literally see the format recurring more and more everywhere. And video is also interesting for mapping real estate. Break through boring carousels of photos and, for example, give a tour of your property using a nice video, a reel or a TikTok. Tip: while filming, also put yourself in the picture while standing in a certain room. This will quickly give potential buyers a clear idea of how big or small a particular room is.
Tips for making a good video can be found here:
Visualise availability using an interactive map
Have you invested in a large or larger new construction project and need to dispose of several flats and houses? Then it is important that your website displays all the right information about each different property.
These days, you can do that using interactive maps. Visualise the building or flats in 3D and provide clickable boxes on each residential unit. If you click on one of those boxes, you will immediately see all the important information for each unit and find out whether or not the property is still available.
Need help creating such an interactive map? At Immowi, we are happy to help.
