2022 was the year of many changes in the online marketing world. For instance, Google hit full on testing and implemented multiple updates. And for many, that hit thick and fast. The search engine also plans to make changes in 2023. Especially in terms of SEO, things will shift. We list the SEO trends for 2023 so that you can prepare yourself for them.
Play into your users' search intent
While nothing new, capitalising on your users’ search intent remains important. More than ever, it is crucial to be findable organically as well. You do this by creating as much content as possible that matches the pressing questions or keywords people use to consult search engines, but also matches the search intentions of your (potential) customers. Does a visitor find the answer to his or her question on your website? Then you are one step closer to conversion.
Note: not only your texts are screened for SEO these days, your audiovisual content is also checked more carefully for keywords and other SEO aspects.
Long tail keywords with voice search
You have probably noticed: more and more, we are sending voice messages to each other. Even when we look things up with our phones, we use voice functions more. In doing so, we use a lot more words than we would write them down. Therefore, make sure the mobile version of your website tiptop is in order and also takes long tail keywords into account. After all, searches via smartphones will continue to rise.
What is a long tail keyword again? A long tail keyword or keyphrase is usually an extended word group of common keywords. They get less search traffic because it takes more effort to write down. Yet they have a greater conversion value. This is because they are a lot more specific than a single keyword. You can read more about it here.
Not quantity but quality
The more text you write, the greater your findability and the more visitors you get. It is something that is still true today SEO-wise. Yet we note that Google is quietly shifting its focus: it is not only looking at quantity, but also at content quality. A flatter answer with sufficient context that responds to surfers’ search intent; it reads as the right answer to Google’s concrete SEO content screening. Your text can still be as long as before, but it’s best to write it with sufficient quality content.
Artificial Intelligence lurks around the corner
In addition to written and audiovisual content, we are seeing more and more experimentation with Artificial Intelligence to produce content in recent months. SEO specialists use AI mainly to make processes more efficient, Google in turn uses it in for its algorithm. However, there are still many question marks around AI-produced content. Often, the method of content production lacks creativity and still makes a lot of mistakes. So for now, it is still best to use AI as an additional helping hand for your work, more than letting it do its thing completely.
Clear content more important than ever before
That content creation is quietly becoming invaluable for online findability should no longer be a surprise. For most companies, writing blog articles and new landing pages or creating videos has therefore become daily business. If companies do not have a full-time content creator in-house, they are increasingly eager to hire freelancers.
This will not change in 2023 either. On the contrary: creating high-quality content and sharing it with the outside world will undoubtedly become even more important. Only by creating sufficient and above all high-quality content can you compete with your competitors online.
Curious about more digital trends for 2023? At Immowi, we are happy to introduce them to you!