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5 SEO trends for 2023

02/12/2022
5 SEO trends for 2023

2022 was the year of many changes in the online marketing world. For instance, Google hit full on testing and implemented multiple updates. And for many, that hit thick and fast. The search engine also plans to make changes in 2023. Especially in terms of SEO, things will shift. We list the SEO trends for 2023 so that you can prepare yourself for them.

Play into your users' search intent

While nothing new, capitalising on your users’ search intent remains important. More than ever, it is crucial to be findable organically as well. You do this by creating as much content as possible that matches the pressing questions or keywords people use to consult search engines, but also matches the search intentions of your (potential) customers. Does a visitor find the answer to his or her question on your website? Then you are one step closer to conversion.

Note: not only your texts are screened for SEO these days, your audiovisual content is also checked more carefully for keywords and other SEO aspects.

Long tail keywords with voice search

You have probably noticed: more and more, we are sending voice messages to each other. Even when we look things up with our phones, we use voice functions more. In doing so, we use a lot more words than we would write them down. Therefore, make sure the mobile version of your website tiptop is in order and also takes long tail keywords into account. After all, searches via smartphones will continue to rise.

What is a long tail keyword again? A long tail keyword or keyphrase is usually an extended word group of common keywords. They get less search traffic because it takes more effort to write down. Yet they have a greater conversion value. This is because they are a lot more specific than a single keyword. You can read more about it here.

Not quantity but quality

The more text you write, the greater your findability and the more visitors you get. It is something that is still true today SEO-wise. Yet we note that Google is quietly shifting its focus: it is not only looking at quantity, but also at content quality. A flatter answer with sufficient context that responds to surfers’ search intent; it reads as the right answer to Google’s concrete SEO content screening. Your text can still be as long as before, but it’s best to write it with sufficient quality content.

Artificial Intelligence lurks around the corner

In addition to written and audiovisual content, we are seeing more and more experimentation with Artificial Intelligence to produce content in recent months. SEO specialists use AI mainly to make processes more efficient, Google in turn uses it in for its algorithm. However, there are still many question marks around AI-produced content. Often, the method of content production lacks creativity and still makes a lot of mistakes. So for now, it is still best to use AI as an additional helping hand for your work, more than letting it do its thing completely.

Clear content more important than ever before

That content creation is quietly becoming invaluable for online findability should no longer be a surprise. For most companies, writing blog articles and new landing pages or creating videos has therefore become daily business. If companies do not have a full-time content creator in-house, they are increasingly eager to hire freelancers.

This will not change in 2023 either. On the contrary: creating high-quality content and sharing it with the outside world will undoubtedly become even more important. Only by creating sufficient and above all high-quality content can you compete with your competitors online.

Curious about more digital trends for 2023? At Immowi, we are happy to introduce them to you!

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There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.