Generally, generating leads means generating the interest of potential customers. And when more potential customers are interested in your business and decide to work with you, you can grow your revenue – also in the real estate business. This makes lead generation a huge part of the process to sell real estate or property. But how exactly does it work?
It’s often a hassle to get potential clients’ attention in saturated markets. In the real estate market that’s no different, especially with the current circumstances. That’s why lead generation is extra important today. You need to target the right potential clients and introduce them to the real estate projects they might be most interested in – that’s how you make a difference. Immowi can help you do just that.
What is lead generation and why is it so important?
A real estate business without potential buyers has little chance of surviving. That’s why it’s important to seek out new, possible leads to potential buyers on a daily basis. But when buying real estate, buyers don’t go overnight. Here’s where marketing comes into play. Because a lot of potential buyers begin their search for a home or other real estate project online, the Internet is a very powerful tool for showing these leads what your agency has in store for them. If you take good care of these leads – in other words, there are enough touchpoints with them – then you are much more likely to succeed in persuading them to engage with you.
There are different ways to generate leads
It’s all about visibility, both online and offline – after all, you don’t want to get lost among the myriad of ads you find both on and off the Internet today. First of all, it is important to find out who your potential buyers are. Make sure you can get in touch with leads, for example, by having them subscribe to your newsletter, schedule an exploratory meeting, request a valuation or advice, etc. Once you have this, you can keep leads warm by offering valuable content. For example, write interesting blog articles for your website, share your vision, approach and projects on social media, provide fun branding, and set up ads on Google, Facebook, or even LinkedIn. Everything is about making your lead feel that you are the expert and that you are the best party to work with.
This is how Immowi can help you find the best leads
At Immowi we specialize in creating maximum visibility for your real estate project and agency and therefore believe we are your perfect partner to reach and bring in quality leads. Using our own tools and channels, we link the characteristics of your real estate project to the surfing and clicking behavior of potential buyers and investors. This allows us to connect you with quality real estate leads so you only have to focus on what you are good at and love doing the most: selling real estate.