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Lead generation for real estate, how does it work?

16/01/2023
Lead generation for real estate, how does it work exactly?

Generally, generating leads means generating the interest of potential customers. And when more potential customers are interested in your business and decide to work with you, you can grow your revenue – also in the real estate business. This makes lead generation a huge part of the process to sell real estate or property. But how exactly does it work?

It’s often a hassle to get potential clients’ attention in saturated markets. In the real estate market that’s no different, especially with the current circumstances. That’s why lead generation is extra important today. You need to target the right potential clients and introduce them to the real estate projects they might be most interested in – that’s how you make a difference. Immowi can help you do just that.

What is lead generation and why is it so important?

A real estate business without potential buyers has little chance of surviving. That’s why it’s important to seek out new, possible leads to potential buyers on a daily basis. But when buying real estate, buyers don’t go overnight. Here’s where marketing comes into play. Because a lot of potential buyers begin their search for a home or other real estate project online, the Internet is a very powerful tool for showing these leads what your agency has in store for them. If you take good care of these leads – in other words, there are enough touchpoints with them – then you are much more likely to succeed in persuading them to engage with you.

There are different ways to generate leads

It’s all about visibility, both online and offline – after all, you don’t want to get lost among the myriad of ads you find both on and off the Internet today. First of all, it is important to find out who your potential buyers are. Make sure you can get in touch with leads, for example, by having them subscribe to your newsletter, schedule an exploratory meeting, request a valuation or advice, etc. Once you have this, you can keep leads warm by offering valuable content. For example, write interesting blog articles for your website, share your vision, approach and projects on social media, provide fun branding, and set up ads on Google, Facebook, or even LinkedIn. Everything is about making your lead feel that you are the expert and that you are the best party to work with.

This is how Immowi can help you find the best leads

At Immowi we specialize in creating maximum visibility for your real estate project and agency and therefore believe we are your perfect partner to reach and bring in quality leads. Using our own tools and channels, we link the characteristics of your real estate project to the surfing and clicking behavior of potential buyers and investors. This allows us to connect you with quality real estate leads so you only have to focus on what you are good at and love doing the most: selling real estate.

Can we help you in the search for quality leads for your real estate projects? Contact us and we can exchange some ideas.

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Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.