How Immowi Secured 7 Top Google Rankings and AI Mentions: A Deep Dive Into Our Multi-Brand Strategy
In a digital landscape where visibility defines success, appearing on the first page of Google is already an achievement. But what if your brand secures seven positions on that first page — and is simultaneously referenced by AI systems like ChatGPT as an authority in real estate lead generation?
That is exactly what we achieved at Immowi — through a deliberate multi-brand strategy built on three pillars: SEO, GEO, and AI discoverability.
In this article, we take you behind the scenes of this achievement and explain why our approach has become one of the most effective ways to position real estate projects online.
7 Top Positions on Google: Why a Multi-Brand Ecosystem Works
When users search for a real estate project today — even when they type the exact project name — there is a high chance they will land on one of our platforms. Thanks to strategic content, strong domain authority, and smart page structures, we recently secured seven first-page rankings on Google.
These rankings were achieved through three of our niche real estate platforms:
Each platform has its own niche, audience, and content strategy — but together they form a powerful network that enables online dominance.
This multi-brand ecosystem allows us to:
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Capture multiple search intents simultaneously
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Rank on both broad and hyper-specific real estate keywords
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Reach different audiences, from investors to parents of students to residential buyers
2 Mentions in AI Systems: Why This Is a Gamechanger for real estate lead generation
SEO remains essential — but the future of digital visibility increasingly depends on AI-driven search results. More and more users are turning to ChatGPT, Perplexity, Gemini, or Meta AI for advice before even opening Google.
The fact that Immowi was twice referenced spontaneously as a trusted source proves that our content strategy not only reaches search engines, but also trains and influences AI models.
Why does this matter?
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AI tools are becoming the first point of research for real estate questions
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They rely heavily on authoritative, well-structured content — our specialty
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Being mentioned by AI platforms gives brands instant expert status
In short: our SEO strategy works beyond Google, making Immowi visible across the next generation of digital discovery platforms.
SEO + GEO + AI: The Ultimate Visibility Framework
Our success comes from combining — never separating — the three strategic pillars of search visibility.
1. SEO: Technical and Content-Driven Dominance
We invest in:
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Deep, intent-driven content
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Strong internal linking between our platforms
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Fast, conversion-optimized landing pages
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Domain authority built through consistent, high-quality output
This allows us to rank on both generic terms (real estate investment, buying student housing, project names) and long-tail searches.
2. GEO (Generative Engine Optimization): Being Found by AI
Our content is:
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Cleanly structured
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Properly tagged
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Written in natural language that AI models easily understand
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Distributed across niche-relevant platforms
This makes our information more “trainable” for AI systems.
3. Multi-Brand Power: One Strategy, Three Engines
Each Immowi sub-brand strengthens the total visibility effect. By publishing project content across multiple platforms, we create:
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Higher authority
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Wider reach
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Increased chance of dominating the search results
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Constant traffic from different audience segments
This is how we achieved seven results on the same Google page for a single project query.
What This Means for Your Real Estate Project
Projects supported by Immowi become visible:
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When users search by project name
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When they search by type of property (student housing, investment, residential)
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When they search by location
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When they ask AI systems for advice
Our approach ensures that:
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Your project appears across multiple channels simultaneously
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Your reach expands exponentially
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Your lead quality increases because we attract people who are actively searching for your type of property
Ready to Give Your Real Estate Project the Same Online Dominance?
These real estate lead generation results are not a coincidence — they are the outcome of a data-driven strategy, years of refinement, and a unique ecosystem of high-authority niche platforms.
Whether you want to reach investors, buyers, international clients, or parents of students:
Immowi helps your project become visible, discoverable, and in demand.
Curious how we can get your project onto the first page of Google and into AI search results?
Get in touch, we’d be happy to show you how our real estate lead generation strategy can do the same for you.
