The power of Data-Driven Marketing: How a Phoenix-Based Agency Found Real Estate Buyers faster than ever.

A Phoenix agency cut their sales cycle by 35% using Immowi’s data-driven lead generation. With smarter targeting, automated follow-up, and higher buyer intent, they found qualified prospects faster—and closed more deals in less time.

35% shorter
Sales cycle
50% increase
Agent productivity
2x
Lead-to-showing rate

The Challenge

This Phoenix-based agency had the listings, the agents, and the brand—but struggled with one thing: speed. Finding the right buyers took too long. Their campaigns were broad, their leads too generic, and their follow-up too manual. Properties stayed on the market longer than expected, and agents were burning time on cold prospects.

They needed a system that would not only bring in leads but bring in the right ones—faster.

 

The Solution

Enter Immowi’s data-driven marketing engine.

We helped the agency transition from traditional digital ads to a precision-based targeting strategy, using real-time buyer behavior, intent signals, and geo-location data to reach prospects actively searching in the Phoenix area.

Our platform filtered and scored leads before they even hit the CRM. This meant agents could immediately focus on high-quality buyers with clear intent—no more wasting time on low-interest traffic. We also implemented automated follow-ups to make sure no opportunity slipped through the cracks.

 

The Results

The shift to data-driven marketing delivered immediate impact:

  • Sales cycle shortened by 35%
  • Agent productivity increased by 50%
  • Lead-to-showing rate nearly doubled
  • Higher buyer intent from day one

 

With Immowi, the agency went from “hoping the right buyer would find them” to actively attracting the right people every single day.

 

The Takeaway

In real estate, time is everything. Immowi gave this Phoenix agency the tools to act faster, close quicker, and operate smarter—by letting data lead the way.

“The difference was night and day. Immowi didn’t just bring us more leads—they brought us better leads, faster.”
— Sales Manager, Phoenix Real Estate Agency

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