In 2024, Immowi and Unibricks joined forces to promote the investment project Village Les Bois d’Ourthe. Located in the heart of the Belgian Ardennes, this project offers unique opportunities for investors seeking a second home or a vacation property with high return potential. Thanks to Immowi’s expertise in real estate marketing and lead generation, remarkable results were achieved, underscoring the value of this collaboration.
About Village Les Bois d’Ourthe
Village Les Bois d’Ourthe focuses on the sale of vacation homes in the Belgian Ardennes. The project offers modern, energy-efficient homes ideal for both personal use and investment purposes. Its strategic location, surrounded by nature and recreational opportunities, makes it an appealing choice for Belgian and international buyers.
Challenges
- Reaching an audience interested in investment properties and second homes.
- Generating high-quality leads willing to invest in this type of real estate.
- Converting leads into successful sales in a competitive market.
Immowi’s approach
Immowi implemented a full-service marketing strategy to effectively position Village Les Bois d’Ourthe in the market. Key steps included:
Target audience segmentation
- Identifying ideal buyers: investors, families looking for a second home, and nature enthusiasts.
- Data analysis and segmentation: using insights to personalize ads and content.
Multi-channel marketing
- Online advertising: strategic use of Google Ads and social media platforms (Meta, Instagram) with keywords like “vacation home Ardennes” and “second home.”
- SEO-optimized landing pages: custom pages designed to convert visitors into high-quality leads.
- Email campaigns: automated funnels to inform and guide potential buyers through the purchasing process.
Content creation
- Compelling content: highlighting unique aspects of Village Les Bois d’Ourthe, such as return potential, natural surroundings, and sustainable building methods.
- Testimonials and case studies: showcasing success stories from previous buyers.
Optimization and follow-up
- Continuous monitoring: ongoing campaign optimization based on real-time data.
- Lead follow-up: close tracking of leads by Unibricks’ sales team, supported by Immowi’s tools and insights.
Results
The collaboration between Immowi and Unibricks yielded impressive outcomes:
100 high-quality leads
Through targeted marketing campaigns, Immowi generated 100 qualified leads within a year. These leads were carefully screened and passed on to Unibricks’ sales team.
5 successful sales
Out of the leads generated, five resulted in completed sales. These transactions contributed significant revenue, demonstrating the success of the targeted strategy.
Higher ROI
Thanks to strategic planning and ad optimization, Immowi achieved an exceptional ROI for Unibricks, encouraging the continuation of their partnership.
Conclusion
The collaboration between Immowi and Unibricks for Village Les Bois d’Ourthe exemplifies how targeted marketing campaigns and strong partnerships can lead to measurable success. Immowi once again proved to be the go-to partner for real estate developers aiming to excel in a competitive market.
