What is the impact of the corona crisis on web design? What will work in 2021, or not at all? What do you really need to think about when you’re working on web design in the new year? And which web design trend will really make a difference in 2021?
Here at Immowi, we’ve already done the work for you. From dynamic typography to animation, our in-house designers have scoped out the top 5 landing page and web design trends for 2021 that will help you boost your conversions or you can just let us do the work for you.
1 – Mobile first design
I notice that many sites are still primarily built for desktop viewing. This is very striking. The mobile view is still too often an offshoot of the desktop view. From a design point of view, I understand that this is perhaps an easier choice, but in my view it’s the wrong one.
The number of visitors from mobile is increasing year after year. If you look at the number of first-time visits, the percentage is often even higher. And they say, ‘you never get a second chance to make a first impression’. That is why I always review the mobile version first, when I receive a new project design from our marketing team. In short, mobile first design will remain an important web design trend in the coming year.
2 – Minimalism
More likely than not, your landing pages are being consumed on the go—on trains, on buses, and in that split second your user is at a stoplight. Pair this with ever-shortening attention spans, and you’ll find that site speed is key to getting your message across quickly. Design will have to adapt to ensure that load times stay low. How do you go about this? By keeping your design minimal (less is always more!), and supplementing the clean layout with unique details—think either small bursts of hand-drawn type and patterns, brief animation, or quick dashes of bright color! Experimenting with new techniques will help your message pop, and let the personality of your brand shine through. At Immowi, minimalism will be the web design trend we want to prioritize for 2021.
3 – Accessibility
Accessibility will become an even more important web design trend in 2021. More and more people have grown up with the Internet, but in the meantime they are also getting older. This increases the need for user-friendly websites. Think of a good colour scheme for the visually impaired and the elderly, read-aloud buttons and the possibility for the visitor to enlarge the font himself. This will be very important in the coming year.
4 – Peace and quiet
Anti-design, minimalism and organic design are important web design trends for 2021. These trends all create more calm and orderliness on your pages. This offers the visitor a more pleasant experience. Your visitor stays on the site longer, which is good for SEO. Quietness and clarity contribute to a positive final assessment of your organisation by the visitor.
A clear website that radiates calm is very important for the elderly. Also make sure that a purchase can be made in a few simple steps. Think about clear and well-readable input fields.