‘How do you make sure that your property is easily found on Google?’ It is a question that more and more organisations active in the real estate sector, such as project developers or estate agents, ask themselves. Especially now that digital is increasingly taking precedence over offline marketing. But what role can Google play exactly? And what impact does the most widely used search engine have on the success of your search? Immowi Advisory further explains!
Help! Potential tenants or buyers are not landing on my website ad
Just imagine: although you have a beautiful house or flat for sale or rent, your property is struggling to get off the market. Reasons for this can be the location, the surroundings, the lack (or excess) of certain space, the price, the description, the pictures, … But also the lack of the right target audience can play tricks on you. Another – increasingly obvious – cause is that you are not using the right marketing strategy to appeal to the right target group. The result? Potential buyers or tenants do not even know of the existence of your ad and consequently they do not know that you have a flat or house for sale!
What is the difference between SEO and SEA?
One of the tools you can use to increase the findability of your property is Google. The goal? To rank as high as possible in the search engine, so that your property is also one of the first to be viewed.
In order to get your ad higher up in Google, the search engine uses two different tools: a ‘free’ application (SEO or Search Engine Optimization) and a paying one (SEA or Search Engine Advertising).
A free marketing tool you say? Well, obviously ‘free’ is relative. Because to score well on SEO, you need quite a bit of writing skill. And it is best to call in a professional for that! Read on.
But what exactly is SEO? What does it involve?
SEO stands for Search Engine Optimization. The better you score on this, the higher your website, landing page or blog will rank in Google.
What exactly do you need to do to optimise your SEO? There are several things you can take into account. The structure of your page and the use of keywords are two important parameters. So always start your website page with a powerful title that is followed by a clear introduction that briefly outlines the subject being discussed. Do you want to make your story even clearer? Then complete it with photos and a caption. Also name these photos with keywords that are related to your business activities and the content where it is used.
Keywords are the words that form the backbone of your text. Do enough research into the words that people search for in the Google search bar and use them as much as possible in your text. The more your keywords appear in your text, the easier it will be for Google to recommend your content when searching for the solution to the question asked.
Interesting tools that can help you with the above are:
And what is SEA or Search Engine Advertising?
Engage Immowi as a Marketing Consultant
If you lack the time and energy to immerse yourself in the marketing world in order to make your property popular and findable, you can always call in a marketing consultant. A marketing consultant will not only come up with a strategy to give your property attention, but will also specifically work out a plan for this and follow it up continuously. This will save you a lot of time and energy, and it will increase the guarantee of success.
Immowi specialises in mapping out the specific characteristics of your real estate project, after which we match these to the needs of interested buyers, tenants or investors. Are you interested? Then get in touch.
Renew content repeatedly
A last important tip to make your house or flat findable on Google, is to renew your content regularly. Google likes to put new content in the spotlight. Therefore it is useful to tweak your page every now and then!
More advice on how to set up lead generation campaigns? Immowi is happy to help!