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How do you make sure that your property is easily found on Google?

08/08/2022
Google - SEO - SEA
   

‘How do you make sure that your property is easily found on Google?’ It is a question that more and more organisations active in the real estate sector, such as project developers or estate agents, ask themselves. Especially now that digital is increasingly taking precedence over offline marketing. But what role can Google play exactly? And what impact does the most widely used search engine have on the success of your search? Immowi Advisory further explains!

 

Help! Potential tenants or buyers are not landing on my website ad

Just imagine: although you have a beautiful house or flat for sale or rent, your property is struggling to get off the market. Reasons for this can be the location, the surroundings, the lack (or excess) of certain space, the price, the description, the pictures, … But also the lack of the right target audience can play tricks on you. Another – increasingly obvious – cause is that you are not using the right marketing strategy to appeal to the right target group. The result? Potential buyers or tenants do not even know of the existence of your ad and consequently they do not know that you have a flat or house for sale!

 

What is the difference between SEO and SEA?

One of the tools you can use to increase the findability of your property is Google. The goal? To rank as high as possible in the search engine, so that your property is also one of the first to be viewed.

In order to get your ad higher up in Google, the search engine uses two different tools: a ‘free’ application (SEO or Search Engine Optimization) and a paying one (SEA or Search Engine Advertising).

A free marketing tool you say? Well, obviously ‘free’ is relative. Because to score well on SEO, you need quite a bit of writing skill. And it is best to call in a professional for that! Read on.

 

But what exactly is SEO? What does it involve? 

SEO stands for Search Engine Optimization. The better you score on this, the higher your website, landing page or blog will rank in Google.

What exactly do you need to do to optimise your SEO? There are several things you can take into account. The structure of your page and the use of keywords are two important parameters. So always start your website page with a powerful title that is followed by a clear introduction that briefly outlines the subject being discussed. Do you want to make your story even clearer? Then complete it with photos and a caption. Also name these photos with keywords that are related to your business activities and the content where it is used.

Keywords are the words that form the backbone of your text. Do enough research into the words that people search for in the Google search bar and use them as much as possible in your text. The more your keywords appear in your text, the easier it will be for Google to recommend your content when searching for the solution to the question asked.

Interesting tools that can help you with the above are: 

 

And what is SEA or Search Engine Advertising?

SEA is a paid application of Google. With SEA or Search Engine Advertising, you can pay for your product or service to be placed within a certain ranking. In other words, you pay to promote your service or product online. Within SEA, you have several possibilities to run a marketing campaign. More about that in this blog. But beware: digital Google campaigns also come with a price tag. So you need to make an investment. But in most cases, that investment is worth your money. Moreover, you only have to pay once you have reached the predefined clicks.
 

Engage Immowi as a Marketing Consultant

If you lack the time and energy to immerse yourself in the marketing world in order to make your property popular and findable, you can always call in a marketing consultant. A marketing consultant will not only come up with a strategy to give your property attention, but will also specifically work out a plan for this and follow it up continuously. This will save you a lot of time and energy, and it will increase the guarantee of success.

Immowi specialises in mapping out the specific characteristics of your real estate project, after which we match these to the needs of interested buyers, tenants or investors. Are you interested? Then get in touch.

 

Renew content repeatedly

A last important tip to make your house or flat findable on Google, is to renew your content regularly. Google likes to put new content in the spotlight. Therefore it is useful to tweak your page every now and then!

More advice on how to set up lead generation campaigns? Immowi is happy to help!

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Immowi Assistance

There is often an invisible wall between marketing and sales. Companies invest in marketing campaigns to generate leads, but do not take the right actions to turn those leads into customers. To remedy this shortcoming, the strategic online lead generator Immowi is adding a new extension: Immowi Assistance. Until now, we delivered high quality leads thanks to online marketing, but with Immowi Assistance we significantly increase the chance of these leads actually becoming customers. Thanks to this approach, companies that do business with us know how to convert their leads and have a platform where the leads are offered on a silver platter, ready to be converted into valuable customers.
Extremely result-oriented
We could make it easy on ourselves and be happy with just bringing in high-quality leads. But it’s frustrating when your hard work doesn’t follow through. Immowi’s great strength has always been that we are very results-oriented. Many marketers have a reputation for selling hot air, because they can’t substantiate their returns. We did that right from the start, and that’s why we were able to grow from one to more than 10 full-time employees in a very short period of time.
With MyImmowi we just go one step further than what classic lead generators do. We go to the point where a lead becomes a valuable prospect. We help our customers convert their leads into customers.
Entrepreneurial mindset always in mind
MyImmowi builds the bridge between marketing and sales. We Make it as easy as possible for the client to contact the lead. You have to keep them warm. If you let a few days or even weeks pass between the moment a lead shows interest in your product and the moment you contact that lead, you will lose him. Then your success ratio will remain low. So, we try to immediately set an appointment in the diaries of our clients’ salespeople. You have to strike while the iron is hot.
Letting sales people do what they do best
Sales people like to sell, but they thoroughly hate administration. They keep track of their leads, their appointments and their deals in Excel, or even with pen and paper. They only keep track of their own prospects. Many companies do not have a sales pipeline. So, you risk sending a quotation to a customer after a successful meeting, but ultimately missing the customer because you forgot to follow up on the quotation. You’re almost done, but because of the lack of a decent digital process you miss out on a customer – and therefore also on turnover.
We pick the low-hanging fruit for our customers. We automate the entire process from lead to customer, and put it into one clear dashboard. This way, as a business manager, you can follow everything from A to Z. How many leads does a campaign produce? How many of those leads drop out along the way? How many become customers? What stage is each lead in? The personnel cost of sales people is very high in many companies. If sales people do not lose time calling leads and recording appointments – which we do – they can focus on what they are really good at. And that is still selling, closing deals.
Measuring ROI to the euro
We bring marketing and sales under one roof. That way, you can make your campaigns much more effective. Imagine that your campaigns for one brand on Facebook and on Google both generate 10 leads, but that 8 of those 10 Facebook leads become customers and only 2 of those 10 Google leads. If you’re purely marketing, you won’t get that information and so you’ll continue to put the same amount of effort into Facebook and Google.
If you also include the sales part and you do get that information, then you can turn the right buttons, redirect your budgets and generate much more turnover.