Portugal Real Estate Lead Generation Case: How Immowi Drives International Buyers for Benoit Properties
Benoit Properties is an international real estate agency specialized in attracting foreign buyers for high-quality real estate projects in Portugal. Their portfolio covers some of the country’s most in-demand regions, including the Algarve, Porto and the Silver Coast. At the end of last year, Benoit Properties partnered with Immowi to strengthen their international visibility and generate qualified enquiries from buyers actively searching for Portuguese real estate. As Portugal became a strategic focus market for Immowi at the start of the year, this collaboration quickly developed into a strong reference case for Portugal Real Estate Lead Generation.
Benoit Properties at a glance
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International real estate agency focused on foreign buyers
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Active in Algarve, Porto and the Silver Coast
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Portfolio aimed at second-home buyers and investors
The Challenge: Turning International Interest into Qualified Leads
Benoit Properties was not looking for generic exposure or high traffic numbers without results. Their objective was to attract international buyers with clear purchase intent. In addition, the marketing setup needed to support multiple languages, specifically Dutch and German, to reach key Northern European markets. Transparency in performance, lead quality and conversion data per project and per region was essential.
Key challenges
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Attracting qualified international buyers instead of broad traffic
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Multilingual reach (Dutch & German markets)
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Clear performance tracking per project and region
Immowi’s Strategy for Portugal Real Estate Lead Generation
To achieve these goals, Immowi implemented a performance-driven, project-based marketing strategy through its dedicated platform portugal.immowi.com. Each project received its own optimized landing page, tailored to the specific region and buyer profile. Language-specific pages were created to maximize relevance, while continuous optimization ensured improving conversion rates over time.
Core elements of the Portugal Real Estate Lead Generation strategy
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Dedicated landing pages per project
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Region-specific positioning and messaging
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Multilingual targeting (NL & DE)
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Continuous conversion optimization
Project Results Across Algarve, Silver Coast and Porto
The Court Algarve, targeting the German-speaking market, generated 65 visitors and 4 conversions, resulting in a conversion rate of 6.15%. The Dutch version attracted 175 visitors and delivered 9 conversions, with a conversion rate of 5.14%. These results confirmed the strong appeal of Algarve real estate among Northern European buyers.
On the Silver Coast, the Alma project generated 606 visitors and 24 conversions, achieving a conversion rate of 3.96%. Nazaré Canyon delivered one of the strongest performances, with 726 visitors and 44 conversions, resulting in a conversion rate of 6.06%. The Land Roots project in Porto is currently live and in its early traction phase, with performance expected to scale as traffic increases.
Project performance overview
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The Court Algarve (DE): 6.15% conversion rate
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The Court Algarve (NL): 5.14% conversion rate
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Alma Silver Coast: 24 leads from 606 visitors
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Nazaré Canyon: 44 leads with a 6.06% conversion rate
Why This Case Proves the Value of Portugal Real Estate Lead Generation
This case demonstrates that Portugal real estate lead generation works best when projects are marketed individually with region-specific messaging and international buyer targeting. Rather than relying on generic property portals, Immowi focuses on measurable demand, conversion data and concrete enquiries.
What makes this approach effective
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Project-based marketing instead of generic exposure
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Data-driven optimization
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Focus on lead quality, not just volume
What Portuguese Brokers and Developers Can Learn from This Case
For Portuguese brokers and developers aiming to attract international buyers, this case shows how structured digital marketing can consistently deliver qualified leads. Immowi’s approach allows partners to scale internationally while maintaining full transparency on performance.
Key takeaways for brokers and developers
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International demand can be captured structurally
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Multilingual marketing significantly improves relevance
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Performance data enables predictable scaling
Key Results from the Benoit Properties Case
This collaboration delivered measurable results across multiple regions and buyer profiles.
Key results
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150+ international leads generated
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6.06% peak conversion rate
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Active lead generation in 3 Portuguese regions
Conclusion: A Scalable Model for International Property Marketing in Portugal
The Benoit Properties case illustrates how Immowi successfully transforms global interest in Portugal into high-quality real estate leads. As Immowi continues to expand its Portugal-focused marketing efforts, this collaboration stands as a strong reference for brokers and developers seeking measurable results and consistent international enquiries.
