What does a real estate lead cost at Immowi?
At Immowi, we make finding the right buyer for your property easy. We provide high-quality real estate leads, backed by a money-back guarantee.
Two parts, and you can see both
One fixed part that buys your project a permanent place in our ecosystem, and one that you only pay when a qualified buyer actually arrives.
Always-On visibility
per project, per month · 12 months
Your project is published, written about, mailed and matched every single month. Not a campaign that runs out, but a presence that keeps working.
Per qualified lead
agreed up front, never a surprise
What a lead costs follows the scale of your project and the market it sits in. We set it before we start, and you only pay for leads that meet the criteria we agreed.
Someone showing a clear buying signal: they pick up the phone, they are interested in the type of project we are offering, in the location where we are offering it, at a price that fits their budget. All four, not three.
We carry the advertising risk. No setup cost, no management fee on ad spend — and a lead you validly refund within 30 days, you don't pay for.
What the €350 buys, every month
These are commitments, not intentions. If we publish four articles in a month where we promised four, that is the job done — and if we publish three, we did not do our job.
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Project publication
Your project gets its own page on the Immowi platform that fits its audience — residential buyers, investors, or both — built for conversion, search and AI answer engines.
1per month12 over 12 months -
Database activation
Every month we put the project in front of a relevant segment of our database, from a different angle each time: unit types, location, investment case, site updates, viewing days, last units.
1per month12 over 12 months -
SEO & GEO articles
Written around the project and around the market it sits in — living in Temse, investing in new-build in Ghent, waterfront living — and optimised for search engines and for AI answer engines alike.
4per month48 over 12 months -
Social posts
New content, project updates, events or a specific selling point, put back in front of Immowi's audience.
2per month24 over 12 months -
Immowi Matching
The project sits in our matching engine for the full term. Anyone whose stated preferences fit — region, budget, property type, bedrooms, to live in or to invest — sees it in their own environment, with the relevant articles attached.
12 months -
WhatsApp activations
Alongside e-mail, project news reaches people who opted in for it — at the moments that carry an actual reason: a launch, an event, a new phase, new availability, the last units.
On occasion
Around 96 published moments per project per year, plus a full year in the matching engine.
The same output, bought separately
Indicative market rates for the work in the package. Check them against what you pay today — the point is the order of magnitude, not the decimals.
| What you get | Bought separately |
|---|---|
| 4 SEO & GEO articles | €600 – 1,000 |
| 2 social posts | €100 – 200 |
| 1 mailing to a segmented database | €200 – 400 |
| Project page, built and maintained | €100 – 200 |
| Per month, elsewhere | €1,000 – 1,800 |
| Always-On visibility | €350 |
Money-back guarantee on every bad lead
We believe in what we deliver. If a lead doesn't meet the agreed quality criteria, you submit it for review and we credit it back.
- Bad lead? Full refund. No discussion.
- Transparently processed in MyImmowi
- You have 30 days to reject a lead
No valid lead? You don't pay. It's that simple.
Get a quote within 24 hours
Tell us briefly about your project. Our specialist will reach out within one working day with a no-obligation proposal.
- No obligation, no sales pitch
- Free 30-minute strategy call
Frequently asked questions
The answers to the questions we get most often.
Because visibility compounds and a campaign does not. An article we publish in month two is still ranking in month eleven, and the project keeps appearing in matching and mailings the whole way through. A three-month run would cost you more per month and leave before the part that pays off.
No, and we deliberately leave it out of the package. Always-On is the layer on top of what you already do: our own platforms, our database, our content and our matching engine. If you do want us to run ads as well, there is no setup cost and no management fee on the budget — you pay per qualified lead, and we carry the ad risk.
A lead that meets pre-agreed criteria: correct contact details, genuine interest and a fitting profile within your target audience and budget.
Yes. We run campaigns in a dozen markets across Europe and North America, with local targeting and a version in every language your buyers speak.
Want to know what this costs for your project?
Tell us about your project, your market and your timing. You get a proposal within one working day, with no obligation.