HCC Projects Generates Over 5 Property Sales with Immowi at Less Than €1,500 Cost Per Sale

Turning Qualified Leads into Real Estate Sales

HCC Projects is a Belgian real estate developer based in Oostende, specialised in developing high-quality residential projects along the Belgian coast. With a strong focus on location, architecture, and sustainable living, HCC Projects creates residential opportunities for buyers looking for a second home, an investment property, or a permanent residence.

Since 2026, HCC Projects has partnered with Immowi to strengthen its digital real estate lead generation strategy and connect with more potential buyers along the coast.

The Challenge: Finding Serious Buyers in a Competitive Market

In a competitive real estate market, reaching the right buyers at the right moment is essential. HCC Projects needed a scalable and measurable approach to generating qualified leads for its projects, all while keeping marketing costs under control.

The objective wasn't simply to generate enquiries — it was to attract serious prospects with a genuine interest in purchasing coastal real estate. Specifically, HCC Projects was looking to:

• Reduce cost per acquisition without sacrificing lead quality
• Build a repeatable, scalable acquisition channel
• Reach buyers actively researching second homes or investment properties
• Track performance with clear, measurable outcomes

How Immowi Approaches Real Estate Lead Generation

Through targeted digital campaigns and dedicated project funnels, Immowi helped HCC Projects reach potential buyers actively interested in coastal real estate. According to Think with Google's research on the property buyer journey, most home buyers now research extensively online before ever contacting an agent — making a strong digital acquisition strategy essential for developers.

Immowi's approach combined four core elements:

1. Data-driven audience targeting — identifying and reaching people with genuine purchase intent, rather than broad, unqualified audiences
2. Conversion-focused landing pages — built specifically around each residential project to reduce friction and improve response rates
3. Continuous campaign optimisation — ongoing testing and refinement to lower acquisition costs over time
4. Qualified lead generation — filtering enquiries so the sales team spends time only on serious prospects

Together, these elements created a consistent stream of relevant prospects for the HCC Projects sales team, rather than a one-off spike in enquiries.

The Results

The collaboration quickly delivered strong commercial results:

• +5 property sales generated
• Less than €1,500 marketing cost per sale

By combining an effective lead generation strategy with HCC Projects' strong sales approach and attractive residential projects, valuable opportunities were converted into concrete transactions — not just enquiries.

Client Testimonial

"I have been working with HCC Projects and Immowi for a few months now and I am very satisfied with the collaboration. We have received good quality leads and have achieved successful sales from these opportunities."

Hendrik Constandt, HCC Projects

A Partnership Focused on Measurable Growth

For HCC Projects, Immowi provides a reliable acquisition channel that supports their commercial ambitions and helps them reach more potential buyers along the Belgian coast.

By focusing on measurable outcomes — qualified leads and realised sales, rather than vanity metrics like impressions or clicks — the partnership continues to create tangible value for the business.

Frequently Asked Questions

What makes real estate lead generation effective for property developers? Effective real estate lead generation combines audience targeting, dedicated landing pages, and continuous optimisation to attract buyers with genuine purchase intent — rather than simply maximising enquiry volume.

How much does it typically cost to generate a property sale through digital marketing? Costs vary widely by market and project type, but HCC Projects achieved a cost of less than €1,500 per completed sale by focusing on lead quality over lead quantity.

Is digital lead generation suitable for coastal or second-home real estate markets? Yes. Coastal and second-home markets often attract highly research-driven buyers, making targeted digital campaigns and conversion-focused landing pages especially effective at reaching serious prospects.

About HCC Projects

HCC Projects develops high-quality residential projects in Oostende and along the Belgian coast. The developer focuses on carefully selected locations, quality construction, and personal guidance throughout the purchasing process. Explore HCC Projects' current developments to learn more.