Leading Belgian Developer & Immowi: 30+ Student Real Estate Sales
See how Immowi helped a top Belgian developer generate 30+ student real estate sales in one year, now supporting lead generation across 14 projects.
The challenge
For large-scale developers, reaching the right audience efficiently is essential. This is especially true within the student real estate market, where success depends on reaching the right investors at the right time. Increasing competition in cities such as Antwerp, Ghent, and Leuven made having a scalable and predictable acquisition channel key to staying ahead. As the second-largest real estate developer in Belgium, this developer manages a large and diverse portfolio of residential developments and continuously searches for innovative ways to connect its projects with qualified buyers and investors. For strategic reasons and given their market positioning, the developer prefers to keep this collaboration confidential and treat Immowi as a secret weapon within their lead generation strategy. The developer was looking for a partner who could generate qualified leads, support sales teams, and help accelerate the commercialisation of multiple projects at once.
The solution
The developer partnered with Immowi to strengthen its digital lead generation strategy across its portfolio. Initially, Immowi focused on the developer's student real estate developments, targeting investors looking for attractive property opportunities in major Belgian student cities. Through targeted campaigns, audience optimisation, and continuous performance analysis, Immowi generated a consistent flow of qualified investor leads within this niche market. The collaboration then expanded well beyond student real estate into the developer's broader project portfolio. Today, Immowi supports lead generation across 14 different real estate projects, helping the developer reach potential buyers and investors across multiple segments — from residential developments to investment opportunities — with a solution scaled to the needs of one of Belgium's largest real estate players.
The results
Within just one year, Immowi helped generate more than 30 unit sales across two student real estate projects, reaching qualified investors actively looking for real estate opportunities in competitive student cities. That early success led directly to Immowi becoming a lasting extension of the developer's commercial strategy across its wider portfolio, now spanning 14 different projects. Rather than relying solely on traditional acquisition channels, the developer now has a dedicated digital lead generation partner working behind the scenes, creating new opportunities while its own teams focus on converting qualified prospects into sales.
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