Fjord & Alysee: 6+ Years of Real Estate Lead Generation Success
Discover how Immowi has supported Fjord and Alysee for over 6 years, generating qualified leads across 14+ coastal and investment real estate projects.
Overview
Fjord and Alysee are recognised players in the Belgian real estate market, focusing on high-quality residential developments, coastal projects, and investment opportunities. Both companies combine strong local market knowledge with a focus on delivering attractive real estate opportunities for homeowners and investors alike. For more than 6 years, Fjord and Alysee have partnered with Immowi as their strategic lead generation partner. Across this long-term collaboration, Immowi has supported more than 4 projects for Fjord and more than 10 projects for Alysee, spanning residential developments, coastal properties, and investment-focused opportunities. Beyond project-based lead generation, Immowi has also helped drive registrations for Alysee's webinar strategy — creating an additional touchpoint that turns online interest into concrete sales opportunities. The result is a durable, multi-year partnership built on consistent lead quality and measurable commercial impact.
The challenge
For real estate developers like Fjord and Alysee, attracting the right audience consistently is essential — not just once, but across multiple projects and market cycles. Whether the target is an investor evaluating property opportunities or a buyer searching for their next home along the Belgian coast, reaching qualified prospects at exactly the right moment makes the difference between a missed opportunity and a closed sale. This created several specific needs: - Consistency across projects — Both brands needed a steady, reliable flow of leads that didn't fluctuate with short-term campaign cycles - Audience precision — Investment buyers and coastal homebuyers have very different motivations, requiring distinct targeting strategies rather than a generic approach - Support across project phases — Commercial teams needed lead generation support that adapted as projects moved from launch to sales completion - A long-term mindset — Rather than one-off marketing pushes, Fjord and Alysee needed a partner capable of sustaining performance over years, not just months Ultimately, both companies were looking for a reliable partner who could provide a continuous flow of high-quality leads and support their commercial teams throughout the full lifecycle of each project.
The solution
Fjord and Alysee have now worked together with Immowi for more than 6 years. Throughout this collaboration, Immowi has supported both brands with targeted lead generation strategies across a wide range of real estate projects — from investment opportunities to coastal residential developments. The approach combines three core elements: 1. Performance marketing — Data-backed campaigns designed to generate measurable results, not just visibility 2. Audience targeting — Precise segmentation to match each project's ideal buyer or investor profile 3. Continuous campaign optimisation — Ongoing refinement to sustain lead quality and volume over the long term, rather than letting performance decline after an initial launch This strategy was applied differently across the two brands, reflecting their distinct project portfolios: Fjord Immowi has supported more than 4 real estate projects for Fjord, helping attract potential buyers and investors through targeted lead generation campaigns. Each campaign was tailored to the project's positioning, target audience, and commercial objectives, ensuring a consistent flow of relevant prospects. Alysee Immowi has supported more than 10 projects for Alysee, covering both residential and investment-focused developments. In addition to project-based lead generation, Immowi also supported Alysee's webinar strategy by driving registrations from interested buyers and investors. These webinars created an additional touchpoint with prospects — generating a continuous flow of attendees and helping convert interest into concrete sales opportunities.
The results
The partnership between Fjord, Alysee, and Immowi demonstrates the value of a long-term approach to real estate lead generation. Rather than relying on short-term campaigns, Immowi works as an extension of the commercial team — continuously optimising acquisition channels and helping both developers reach qualified buyers and investors, project after project. Key outcomes of the collaboration include: - 4+ projects supported for Fjord, with campaigns tailored to each project's audience and positioning - 10+ projects supported for Alysee, spanning both residential and investment developments - An expanded acquisition channel through webinars, turning registrations into a genuine sales pipeline for Alysee - 6+ years of sustained collaboration, reflecting consistent lead quality and long-term commercial value - A flexible, adaptive partnership model capable of supporting different project types and phases over time Client Testimonial: "Zeer tevreden over Immowi! Kwalitatieve leads die leiden tot effectieve verkopen. Vlotte & flexibele samenwerking 👍" - Femke Loosveld Key Takeaway After more than 6 years of collaboration, Fjord and Alysee continue to rely on Immowi as a strategic lead generation partner for their investment and coastal real estate projects. Through targeted campaigns, webinar strategies, and data-driven optimisation, Immowi helps transform online interest into real sales opportunities.
Want results like Alysee & Fjord RED?
Book a strategy call and discover how Immowi can build a predictable pipeline for your real estate business.
Book a demo
